Super Bowl Host Committee professional joins Williams Randall

04.25.2012

Indianapolis, Ind. - McKenze Rogers has joined Williams Randall as an account supervisor. She will be the strategic liaison for Williams Randall clients including AAA, Indiana State University, The City of Westfield, 500 Festival, Bemis and others.

Rogers spent the past 14 months as the marketing and communications coordinator for the 2012 Super Bowl Host Committee. In that role she created and led grassroots, e-mail and direct marketing plans that resulted in the record-breaking attendance of 265,035 at the NFL Experience. She also negotiated advertising contracts, managed promotional booths, edited and managed the event's commemorative magazine, and conducted media interviews on behalf of the committee. In addition, she was part of the team that executed an extensive interactive plan which resulted in the Super Bowl Host Committee being the most connected Super Bowl in the game's history with four million website visits and reaching more than 44,000 followers on Facebook and Twitter. Prior to the Super Bowl stint, Rogers was the marketing coordinator and youth programs coordinator for USA Track & Field.

Rogers holds a master's degree in public relations from Indiana University at Indianapolis as well as a bachelor of arts in cultural and social anthropology from Stanford University. During her undergraduate years she earned three All-American titles as a member of the diving team.

About Williams Randall Marketing

Williams Randall is a full-service market-communications agency focused on delivering creatively fresh, strategically sound, measurable marketing programs for its clients. With offices in Indianapolis and Terre Haute, Ind., Williams Randall works primarily with Midwest clients in a variety of industries: tourism, education, entertainment, consumer goods, health care and financial services. Find out more at williamsrandall.com.

CONTACT: Gerry Randall, 317-972-1234 ext 205 or 317-416-9101