INDIANAPOLIS—Williams Randall announces the hire of Steve Erceg as analytics specialist. In that role, he will track results of advertising campaigns, A/B tests, websites and other mediums so that clients get the best value for their advertising investment. Prior to joining Williams Randall, he served as a marketing analyst for Loxa Beauty, where he made recommendations to dramatically improve business performance, created interactive reports, and improved email marketing effectiveness and conversion rates. Erceg is retired Navy, serving in Japan and Washington as an information systems technician and earning four promotions in rank during his six-year military career. Erceg holds a BS in marketing and has special expertise in Google Analytics/Adwords.