Next Collateral Project ► Johnson Memorial Hospital
The Great Book of Questions
Johnson Memorial Hospital wanted to let patients know about new, high-tech scanning capabilities available to diagnose patient ailments and injuries. As we thought about ways to make this very clinical message more personal, it occurred to us that when people are faced with the need for diagnostic tests, it's a trying time that can make them nervous. Hence, The Great Book of Questions About Diagnostic Tests That You Always Forget the Moment Your Doctor Walks into the Exam Room. This multi-page booklet provides the questions, some answers and some space for the reader's answers so that it's a useful book. Oh, and it also gets across the message that these high-powered and life-saving tests are available at JMH.