Indiana Tourism
Print Campaign
Print
There are so many ways to Restart Your Engines in Indiana. To drive that point home with print ads, we chose travel photos with an element of surprise to depict the different types of engines that that can be restarted. At the Indianapolis Zoo, you can restart your family-fun engine, while an adventure at Turkey Run State Park can restart your back-to-nature engine. Modifying the key fob branding element to the specific destination suggests even more activities available in a particular area. Going online to order the Indiana Travel Guide is the clear call to action.