Indiana Tourism
Travel Guide Promotion
Online
Online display ads for the 2009 Indiana Travel Guide brought the family out of the cover and onto people's computer screens, showing how they could Restart Their Adventure or Back-to-Nature Engines in Indiana. A Landing page provided a quick and easy way to order a free Indiana Travel Guide. At the thank-you page, the visitors were given a chance to opt in to one or more free e-newsletters we created: The Big Idea, The Big Deal and The Big To-Do, helping to further nurture travel for Indiana Tourism.