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Think of it as
a continuous report card

TEST, MEASURE & IMPROVE

What we do

You won't find an analytics team at many agencies, but we know it's the only way to make sure our work does its job. That's why we have a team dedicated to measuring and analyzing the effectiveness of our advertising. Our analytics experts analyze data across all media. Does an ad work better in he newspaper on Monday or Wednesday? Is it more effective to have a freestanding insert? Do we generate more leads from a TV spot during a soap opera or late-night talk show? Which landing page layout generates the strongest conversion rate? Which e-mail subject line will maximize response rates for the complete mailing? By continually monitoring performance and carefully analyzing the results of every effort, not only can we make recommendations for the future, we can make adjustments in the midst of a campaign to improve results.

What you get

ACCESS TO RESULTS

Our proprietary analytics dashboard is Williams Randall's version of freedom of information. It's an easy-to-use tool that gives you instant access to all your results. Find out how many calls came into the call center after a media push. See which banner ads had the highest click-through and conversion rates. While you may log on at any time to see your results, you also can leave that to our analytics team if you prefer.

What you get

LEAD GENERATION

What we do

In many instances, our main goal for a client is to bring in leads. Not just any old leads, but qualified leads. And for the lowest cost per lead (CPL) possible. The lead might come in as a phone call. It could be a submitted online form. It might be someone showing up at a seminar. We test many lead-generation tactics including different media and incentives and - you guessed it - continually monitor them to determine what methods prove most effective.

What you get

WEB TRAFFIC ANALYTICS

What we do

It's imperative to monitor the traffic your website receives. Our analytics team is experienced with monitoring web traffic and making sense of what those numbers mean. With today's analytics tools, we can dig to granular levels of this data and ensure your site is performing as it should and make recommendations for doing even better. If needed, Williams Randall can add code to your website to install Google Analytics to record data about the traffic on your site. Our analytics team is also experienced with defining trackable, measurable goals for your website and can prepare a plan for you to help optimize the effectiveness of your website over time to make sure you are seeing the maximum return on your investment.

What you get