Online Marketing

STRATEGY & PLANNING

We manage more than $3 million worth of online advertising for both business-to-business and consumer-targeted campaigns. Our volume is so large, in fact, that we work directly with representatives from Google, Microsoft and Yahoo to keep us on the forefront of this ever-evolving medium. Of course, our experienced planning team also makes sure your online presence is consistent with your offline marketing.

REPORTING & ACCOUNTABILITY

Our online strategies always include an element of accountability, enabling us to conduct real-time monitoring of the effectiveness of each placement. We have online reporting tools that allow you to see the effectiveness of everything we do. You can log on, see results as they happen, and print out reports as needed. Or if you prefer, we can do the analysis and give you just the highlights. The bottom line is that every click that's made regarding your online marketing is trackable, and we monitor it so we can make adjustments for maximum effectiveness.

SEARCH ENGINE MARKETING

In the United States alone, the current leading search engine (Google) receives over 290 million search queries per day! Reaching this audience at the right time with the right content is essential to your business. In so many ways, search engines are your gateway to the world but they can often feel like they're working against you. We have an entire department dedicated to the art of attracting search engines to your online content while minimizing the costs.

After taking over the Search Engine Marketing (SEM) for one client, by the end of the first year we were able to increase leads by 800% while keeping the cost per lead (CPL) flat. In addition, quality of leads generated from our campaign was 2.5 times better than their previous vendor.

ONLINE DISPLAY ADVERTISING

Depending on campaign goals and business needs, we might recommend that your Online Marketing Plan include online display ads. How these ads look, behave and--most importantly--where and when they show up for potential customers has an enormous impact on how successful they are.

By behaviorally targeting our display ads and aggressively negotiating placement rates, we were able to reduce the cost per lead (CPL) by more than 50% for one of our clients only six months after taking over the account.

LANDING PAGES

Whether you launch SEM text ads, display ads or e-mails, online marketing campaigns almost always require the building of landing pages. Our team employs the most up-to-date design practices and the most effective testing methods to gauge and improve the success of our clients' landing pages. We also employ tools and software (both in-house and third party) to automate elements of landing pages that don't require a human touch, reducing costs and speeding up launch timelines.

E-MAIL MARKETING

E-mail marketing has come a long way since the days of spammers-gone-wild. In today's market, recipients appreciate the timeliness of the information they receive via e-mail. Every business from mom-and-pop shops to Fortune 500 companies are managing lists of e-mail addresses and their bottom lines are showing the results.

Our e-mail marketing campaigns are closely developed to sync with your other marketing efforts, are shaped to meet the needs of your specific customers and can be tracked down to the subtlest behaviors (Did that recipient open the e-mail? Did he forward it to a friend?).