Honest-to-Goodness Indiana Spring / Summer Campaign

Evolving a brand and inviting travelers.

Williams Randall continues to partner with the Indiana Office of Tourism Development (IOTD) to pique travelers’ interests through relaying the widely varying definitions of Honest-to-Goodness Indiana. Those experiences can vary from a grand historic resort to a night out under the stars. Or from a day on a modern farm to a tour of world-class architecture. See? Honest-to-Goodness Indiana is definitely not just one thing! But they all have a welcoming spirit in common—and the added commemoration of Indiana’s bicentennial. The 2016 campaign features eight great places to visit, thanks to a partnership program between IOTD and destinations around the state. Those Honest-to-Goodness Indiana stories are told through television, radio, outdoor and online display ads, which all drive consumers to a special summer section of VisitIndiana.com. An advertiser that makes people sit up and take notice. That’s Honest-to-Goodness Indiana.


Our Responsibilities: Branding, Campaign Strategy, Concept Development, Content Strategy, Copywriting, Creative Services, Design, Logo Development, Media Buying, Media Planning, Online Advertising Strategy, Radio Concept Development, Radio Production, Responsive Website Design, Strategy, TV Concept Development, TV Production, Website Architecture, Website Design

Client: Visit Indiana

Industry: Travel/Tourism/CVB