Aqua Systems TV

Soft and simple turned out to be the best way to talk about Aqua Systems water softeners.


What’s the best way to convey why nine out of ten people who talk to you end up buying your product? One compelling reason at a time. This campaign uses the power of simplicity to drive home an overwhelming statistic in spots that are just quiet enough to rise above the noise. And since they’re :15s, we’re able to bookend commercial breaks to hit on more than one message without losing the consumer to the laundry-list effect. It seems the best way to sell soft water is a soft sell.


Our Responsibilities: Branding, Campaign Strategy, Concept Development, Copywriting, Creative Services, Design, Strategy, TV Concept Development, TV Production

Client: Aqua Systems

Industry: Retail