Comprehensive awareness campaign for IPL
Do you spend any time thinking about your power company, outside of the moments when you pay the bill or lose your power due to weather? Probably not. And that is exactly why Indianapolis Power & Light Co. (IPL) initiated a marketing campaign to not only get their Indiana customers thinking about them a little more often, but to actually spread the word about how much IPL contributes in a positive way to the Indianapolis community overall.
IPL partnered with Williams Randall Marketing to develop a comprehensive strategy for this ambitious regional awareness campaign that is still ongoing.
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Our Responsibilities: Audience Research, Content Development, Content Strategy, Design, Radio Concept Development, Radio Production, Strategy, TV Concept Development, TV Production
Client: Indianapolis Power & Light Co.
Industry: Public Utility