2017 #H2GIndiana Summer Campaign

New destinations and old favorites in the mix


“Honest-to-Goodness Indiana, the place where I belong...” For the fourth summer in a row, Williams Randall had the pleasure of creating a multifaceted campaign of work to entice travelers to spend time in our home state of Indiana. There are so many gems to uncover in Indiana, and we are happy to share these destinations with folks in neighboring states as well as our fellow Hoosiers. This year's campaign includes TV, radio, Pandora, outdoor and magazine ads combined with online display ads, search engine marketing and social media tactics. We also revamped the summer landing page, which features each of the partners and leads visitors to the destinations' sites. The TV and radio spots feature the “Honest-to-Goodness Indiana” anthem written by fellow Hoosier Jon McLaughlin. Joining the partner destinations this year are The Children's Museum of Indianapolis, the Elkhart Region and South Bend. We hope you enjoy the examples of work contained here. And we really hope you'll take some Honest-to-Goodness Indiana getaways yourself!


Our Responsibilities: Analytics, Campaign Strategy, Concept Development, Content Strategy, Copywriting, Creative Services, Design, Media Buying, Media Planning, Mobile Website Design, Online Advertising Strategy, Radio Concept Development, Radio Production, Responsive Website Design, Search Engine Optimization, Strategy, TV Concept Development, TV Production, Web Development - Back-end, Web Development - Front-end, Website Design, Website HTML

Client: Indiana Office of Tourism Development

Industry: Travel/Tourism/CVB