Speaking the Language of Summer Fun
Comprehensive campaign for Holiday World & Splashin’ Safari’s 2017 summer awareness.
When you’re speaking on behalf of Holiday World & Splashin’ Safari, you’re speaking to moms of young kids. But you better be speaking a language the kids, and both parents, recognize as fun.
So from a heartwarming recap by a little boy, to a dad who’s so excited he can’t even talk, to a fictitious weatherman, to an online spot that makes its point in a hurry, we made sure to capture the fun and excitement of the park without losing sight of the value parents love, too.
We were even able to take advantage of some first-gen online advertising technology that’s specifically designed to create engagement among viewers.
Because at the end of the day, everyone agrees on one thing: We had the BEST time at Holiday World.
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Our Responsibilities: Branding, Campaign Strategy, Concept Development, Content Strategy, Copywriting, Creative Services, Design, Media Buying, Media Planning, Online Advertising Strategy, Radio Concept Development, Radio Production, Strategy, TV Concept Development, TV Production
Client: Holiday World & Splashin' Safari