Hoosier Lottery TV

Introducing the Hoosier Lottery’s first new daily draw game in three years

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We learned that one key reason people play the lottery is the excitement of the time between buying their ticket and finding out if they won. So it dawned on us: every day you miss out on a Quick Draw ticket is a day you miss out on the excitement of knowing you could win.

Enter: one of your worst days ever. Street puddles in your face. Hair-gouging barbers. A disintegrating briefcase. But none of it phases you because you could be within 24 hours of being a three-hundred-thousandaire. This...is a Quick Draw day.

In the end, The Lottery more than doubled its launch goal with 230% of targeted sales. And the client, who described herself as having very high expectations, admitted those expectations were exceeded, as well. 

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Details

Our Responsibilities: Branding, Concept Development, Copywriting, Strategy, TV Concept Development, TV Production

Client: Hoosier Lottery

Industry: Entertainment