Indiana Tourism Fall Campaign 2017

Miss America 2009 shares her travels in her home state of Indiana


Williams Randall had as much fun working on Indiana’s Fall tourism campaign as the travelers who spent their vacation time in the Hoosier state. And a big part of it was getting to work with Indiana’s very own Miss America 2009, Katie Stam Irk. In addition to our new Fall campaign microsite, driving traffic with display and social media ads for partners, and creating pre-roll YouTube videos featuring Indiana festivals, we introduced Katie’s new vlog series, Katie’s Home-State Adventures. It was a fun, grassroots way to let families truly envision their own getaways to attractions like Conner Prairie's Headless Horseman, the Parke County Covered Bridge Festival, the Bloomington Farmers’ Market, Brown County State Park, and Huber's Orchard and Winery. But most important, the expanded fall campaign was a huge success according to the tracking of our media and analytics teams. Honest to Goodness, we love this account.


Our Responsibilities: Analytics, Branding, Concept Development, Copywriting, Creative Services, Design, Media Buying, Media Planning, Mobile Website Design, Non-broadcast – Video, Responsive Website Design, Strategy, User Experience Design, Website Design

Client: Visit Indiana

Industry: Travel/Tourism/CVB