INDYCAR TV

From pushing membership in the league’s fan club, Indy Downforce, to simply pushing the limits.

Gallery

With Downforce the goal was simple: get people who were already INDYCAR fans to join the official fan club. And what could possibly go wrong if we offered up a day with a driver as incentive?

With branding, it was even simpler. These cars are like rocket ships. Let’s convey that.

Details

Our Responsibilities: Branding, Campaign Strategy, Concept Development, Copywriting, TV Concept Development, TV Production

Client: INDYCAR

Industry: Entertainment