Comprehensive campaign introducing the nation’s first launched wing coaster at Holiday World & Splashin’ Safari
When your client is launching the first launched wing coaster in the entire country, the only logical way to announce it is with a countdown. The goal was to capture the excitement people would feel before, during and after being launched from 0 to 60 in 3.5 seconds, and then convey it in the best way possible given the various strengths of individual mediums. Once we’d done that, we were go for launch.
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Our Responsibilities: Branding, Campaign Strategy, Concept Development, Copywriting, Creative Services, Design, Lead Generation, Media Buying, Media Planning, Online Advertising Strategy, Radio Concept Development, Radio Production, Strategy, TV Concept Development, TV Production
Client: Holiday World & Splashin' Safari