IPL Image Campaign

Comprehensive campaign to communicate that the real power behind IPL is the people who work there.


Whether the power IPL customers use is renewable, gas-turbine or traditional, those customers wouldn’t have it if it weren’t for the people behind the power. Real people fixing the power lines after, or during, a snowstorm. People working to prevent a power outage before it even happens. And people helping you to manage your account, with a smile, when you need them. So we worked with IPL to showcase those people. Because Indianapolis Power & Light Co. is more than power and light.


Our Responsibilities: Branding, Campaign Strategy, Concept Development, Content Strategy, Copywriting, Creative Services, Design, Email Design, Email HTML, Logo Development, Media Buying, Media Planning, Online Advertising Strategy, Radio Concept Development, Radio Production, Responsive Website Design, Strategy, TV Concept Development, TV Production, Website Architecture, Website Design

Client: Indianapolis Power & Light Co.

Industry: Public Utility