Traveling the State with Indiana's Miss America

New vlog Series on VisitIndiana.com

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When Indiana’s own Katie Stam was crowned Miss America, she spent the next year in a new city each night. After touring the entire country, however, she and her then fiancé, Brian Irk, chose to settle in their home state. She’s a true Honest-to-Goodness Indiana girl.

Now this urban farm girl (she lives in Fishers but grew up on a dairy farm in Jackson County) is a busy mom of three young kids, and they’re traveling the Hoosier state for a new vlog series on VisitIndiana.com, Katie’s Home-State Adventures. Appealing to other young moms looking for fun activities, Katie’s videos are spunky, spontaneous and full of great nuggets of information.

We created a new section for VisitIndiana.com to house the vlog, where site visitors can see all the videos categorized by season. Within those sections, you can find family trips, girlfriend getaways and grownup weekends away. The videos are also being promoted on social media.

It’s true her crown and sash are now in storage. But Katie’s sense of adventure definitely is not.

Details

Our Responsibilities: Concept Development, Content Development, Content Strategy, Copywriting, Creative Services, Design, Media Buying, Media Planning, Mobile Website Design, Online Advertising Strategy, Responsive Website Design, Social Media Strategy, Strategy, Web Development - Back-end, Web Development - Front-end, Website Design

Client: Visit Indiana

Industry: Travel/Tourism/CVB