MDwise Marketplace Campaign

Helping uninsured Hoosiers find the right coverage

Gallery Case Study

Navigating health insurance can be a daunting task, but all Hoosiers are required to be insured. MDwise makes it easier to find the right plan during the open enrollment period through the government’s marketplace. Williams Randall helped to make a somewhat confusing topic relatable with an element of magic.

Case Study

Effective advertising is no illusion

Open enrollment on the healthcare.gov marketplace runs from November 1 through January 31. During that time, Hoosiers can apply for coverage and learn what discounts they are eligible for based on income and family size. MDwise Marketplace prides itself on being helpful to consumers as they navigate the system, holding registration events and being available to meet with consumers in person or over the phone. Starting with the campaign in 2015, we used the fun of magic to tell the story of how easy it is to save money and get good coverage with MDwise Marketplace. Abracadabra! Results are in, and MDwise Marketplace increased membership by 125% over the campaign.

Details

Our Responsibilities: Campaign Strategy, Concept Development, Content Strategy, Copywriting, Creative Services, Design, Email Design, Email HTML, Media Buying, Media Planning, Online Advertising Strategy, Radio Concept Development, Radio Production, Responsive Website Design, Strategy, TV Concept Development, TV Production

Client: MDwise

Industry: Insurance