When you’re competing for attention in a shouting match, it can help to whisper.
The NCAA wanted to expose national TV audiences to its top-tier sponsors as a way of both thanking them and tying their brands to the good they were doing. We developed a message that pierced the volume and excitement of NCAA broadcasts with near silence.
After following the call-to-action to an NCAA landing page, visitors were encouraged to complete a contest entry form that gave them a chance at winning a series of monthly giveaways—and a shot at the grand prize: seats at any NCAA championship.
The campaign was a huge success, with traffic to the landing page, as well as contest entries, far exceeding client projections and expectations.
And, yes. That’s Tom Selleck breathing life into the narration.
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