Behind the Scenes Summer Awareness TV Campaign

A small-town amusement park with world-class offerings


This awareness campaign for Holiday World & Splashin’ Safari—an amusement park and water park in Santa Claus, Indiana—promotes the storied park’s family-owned atmosphere alongside its world class rides and amenities. In an effort to reflect the premier nature of the park, Williams Randall developed and executed concepts for the comprehensive marketing campaign that featured three television commercials. In addition, regional billboards, online display advertising, and a brand new park brochure and map were also developed.



Our Responsibilities: Campaign Strategy, Collateral Design, Copywriting, Creative Services, Design, Media Buying, Media Planning, Online Advertising Strategy, TV Concept Development, TV Production

Client: Holiday World & Splashin' Safari

Industry: Entertainment