Behind the Scenes Summer Awareness TV Campaign
A small-town amusement park with world-class offerings
This awareness campaign for Holiday World & Splashin’ Safari—an amusement park and water park in Santa Claus, Indiana—promotes the storied park's family-owned atmosphere alongside its world-class rides and amenities. To reflect the premier nature of the park, three television commercials Williams Randall created were the centerpiece of a comprehensive marketing campaign. Regional billboards, online display advertising, and a new park brochure were also developed by the agency.
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Our Responsibilities: Campaign Strategy, Collateral Design, Copywriting, Creative Services, Design, Media Buying, Media Planning, Online Advertising Strategy, TV Concept Development, TV Production
Client: Holiday World & Splashin' Safari