One of the many benefits of being selected as a Premier Google Partner is our ability to get special training from Google. That learning continued in August when our media team attended the Google SEAL Mastery Series in Chicago. With only about 50 other attendees, we received valuable insights about how to better optimize Google’s broad range of media tactics and targeting capabilities for the benefit of our clients. But the highlight was a sneak preview of upcoming features that will help us better target specific audiences, further optimize Google AdWord usage, increase conversions and achieve the most cost-effective results.
Getting an advance, behind-the-scenes tour of the most effective and efficient ways to use a platform, from the company that actually makes the platform, helps ensure we can continue to give our clients the best guidance and produce the best results possible.