Featuring Fall's Grand Finale

Indiana Tourism fall campaign


Williams Randall had as much fun working on Indiana’s Fall tourism campaign as the travelers who spent their vacation time in the Hoosier state. The campaign highlighting all there is to do in Indiana during the beautiful fall months included a new Fall campaign microsite, display and social media ads for partners, and new pre-roll YouTube videos featuring Indiana festivals. We also introduced a new vlog series, Katie’s Home-State Adventures, featuring Indiana's own former Miss America Katie Stam Irk. Most importantly, the expanded fall campaign was a huge success according to the tracking of our media and analytics teams. Honest to Goodness, we love this account.


Our Responsibilities: Analytics, Branding, Concept Development, Copywriting, Creative Services, Design, Media Buying, Media Planning, Mobile Website Design, Non-broadcast – Video, Responsive Website Design, Strategy, User Experience Design, Website Design

Client: Visit Indiana

Industry: Travel/Tourism/CVB