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Visit Indiana

Outbound Clicks Make for Inbound Travelers

#H2G Summer Campaign

#H2G Travel

It’s not often that the goal of a website is to get people to leave, but when your campaign is for your partners, outbound clicks become a high priority. Working with specific destinations across the state, we delivered the #H2GIndiana message through TV, radio, outdoor and online ads, all with the goal of driving traffic to Visit Indiana’s summer landing page. From there, we wanted visitors to click-through to the partners’ sites, and boy did we succeed! Outbound clicks to the partner websites increased 328% over the previous campaign.

The result was another record-breaking year for Indiana Tourism, with increases in both the number of visitors and the amount of time people spent per visit.

A brand that makes people sit up and take notice. That’s Honest-to-Goodness Indiana.

 

The result was another record-breaking year for Indiana Tourism, with increases in both the number of visitors and the amount of time people spent per visit.

Details

  • Services
  • Strategic Planning
  • Creative Strategy
  • Project Management
  • Budgeting
  • Ad Campaign Concept & Development
  • Broadcast TV
  • Terrestrial Radio
  • Online Display / Banner Ads
  • Landing Pages
  • Print Outdoor
  • Integrated Media Planning
  • Print
  • Outdoor
  • Video Streaming
  • Responsive Design
  • Content Strategy
  • Content Development
  • Custom Programming
  • Mobile Design
  • Campaign Performance Tracking
  • Custom Analytics Reports
  • Website Analytics
  • Conversion Optimization
  • Client
  • Visit Indiana
  • Industry
  • Tourism

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Words Barely Do it Justice

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