Pushing the Limits with Race Fans
Boosting membership in Indy Downforce, the league's fan club
With Downforce the goal was simple: get people who were already IndyCar fans to join the official fan club. And what could possibly go wrong if we offered up a day with a driver as incentive?
With branding, it was even simpler. These cars are like rocket ships. Let’s convey that.
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Our Responsibilities: Branding, Campaign Strategy, Concept Development, Copywriting, TV Concept Development, TV Production