Pushing the Limits with Race Fans

Boosting membership in Indy Downforce, the league's fan club


With Downforce the goal was simple: get people who were already IndyCar fans to join the official fan club. And what could possibly go wrong if we offered up a day with a driver as incentive?

With branding, it was even simpler. These cars are like rocket ships. Let’s convey that.


Our Responsibilities: Branding, Campaign Strategy, Concept Development, Copywriting, TV Concept Development, TV Production


Industry: Entertainment