Color Your Kids' Lives Healthy

Getting Hoosier Healthwise through MDwise


All parents want their children to be happy and healthy. Our client, MDwise, works to make it easier for qualifying Hoosier families to find the right health coverage for them. Williams Randall created a colorful campaign to inform low-income Hoosier families that they had the opportunity to apply for a Hoosier Healthwise plan from MDwise.


Our Responsibilities: Analytics, Concept Development, Content Development, Copywriting, Design, Email Design, Email HTML, Media Buying, Media Planning, Radio Concept Development, Radio Production, Strategy, TV Concept Development, TV Production

Client: MDwise

Industry: Insurance