Going Behind the Scenes at an Indiana Theme Park

Just how do they come up with all those great ideas?


This awareness campaign for Holiday World & Splashin’ Safari—an amusement park and water park in Santa Claus, Indiana—promotes the storied park's family-owned atmosphere alongside its world-class rides and amenities. To reflect the premier nature of the park, three television commercials Williams Randall created were the centerpiece of a comprehensive marketing campaign. Regional billboards, online display advertising, and a new park brochure were also developed by the agency.


Our Responsibilities: Campaign Strategy, Collateral Design, Copywriting, Creative Services, Design, Media Buying, Media Planning, Online Advertising Strategy, TV Concept Development, TV Production

Client: Holiday World & Splashin' Safari

Industry: Entertainment