What if the Carwash Came to Christmas?
Award-winning TV spot for Crew Carwash gets a sequel
Crew Carwash was looking for a way to attract attention during the busy holiday shopping season. Aimed at gift buyers who struggle with what to buy for the car-owner in their lives, the holiday television campaign and accompanying pieces combine a touch of practicality with a lot of slapstick humor. The campaign builds on the original spot, which won the Gold Addy for a Regional/National Single TV Spot. But even more exciting than winning awards, another large carwash elsewhere in the country liked the commercial so much that it paid for the rights to have it edited for their own use.
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Our Responsibilities: Concept Development, Copywriting, Media Buying, Media Planning, Radio Concept Development, Radio Production, TV Concept Development, TV Production
Client: Crew Carwash
Awards: Gold Addy - Regional/National Single TV Spot