What if the Carwash Came to Christmas?

Award-winning TV spot for Crew Carwash


Crew Carwash was looking for a way to attract attention during the busy holiday shopping season. Aimed at gift buyers who struggle with what to buy for the car-owner in their lives, the holiday television concept and accompanying pieces combine a touch of practicality with a lot of slapstick humor. When the spot aired it won the Gold Addy for a Regional/National Single TV Spot. Maybe even more flattering, another large carwash elsewhere in the country liked the commercial so much that it paid for the rights to have it edited for their own use.


Our Responsibilities: Concept Development, Copywriting, Media Buying, Media Planning, Radio Concept Development, Radio Production, TV Concept Development, TV Production

Client: Crew Carwash

Industry: Retail

Awards: Gold Addy - Regional/National Single TV Spot