Left-Brain Creativity is an incredibly concise way to describe an incredibly in-depth process. It starts—like so many of the best solutions—with a lot of questions. We ask them of you. We ask your audience. We ask ourselves if we can think of any more questions. We look at both sides of the same coin (e.g. the problem you think you’re solving for your customers versus the problem they want you to solve). In other words, you get some time with the sharpening stone, too. So get ready.
Creativity starts long before the creative team does.
Now that we have all these answers and observations and insights, our strategists study them. Draw connections. Look at them through the lens of your goals. Always searching for the nugget that can truly differentiate your message, and then crystallizing it all into a plan of attack.
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