Every now and then, our staff gets the chance to share their knowledge and expertise with the wider Indianapolis community, whether it’s volunteering at organizations like Indiana Youth Group or speaking at events. 

Recently, our Senior Art Director Ashley VanArsdale Parmenter, Designer Rachel Knierman, and Account Executive Julia Roberts got an opportunity to do just that as they presented at Indy Design Week, a city-wide festival created to celebrate and strengthen Indianapolis’ design community. 

Ashley presented on Increasing Engagement through Unique Web Design while Julia and Rachel presented on The Power of Animation & Illustration. 

Rachel and Julia’s presentation showcased the many ways using animation can be a huge benefit for companies—one they might not often expect. For example, using animation for video assets doesn’t require on-screen talent fees and, when done in-house, can often be more affordable than creating live-action video spots. 

It's a really cool service to be able to offer to our clients,” Rachel said. “With animation, we can be limitless with our creativity and not have to worry as much about production logistics.

Ashley’s presentation explored web design concepts like new mobile navigation styles, dark mode-inspired design, and first-party cookie personalizations. She shared some of our client work with Ivy Tech, Elements Financial, and Cradle Indy to illustrate how unexpected website design and functionality choices can increase engagement and help brands achieve business goals. 

“I was grateful for the opportunity to speak as a part of Indy Design Week, and really enjoyed sharing some examples of the great work we do at Williams Randall, especially in the online space,” Ashley said of the experience.

Have a conference or volunteer speaking opportunity and want to leverage our staff’s expertise? Contact us at [email protected].