A lot goes into creating successful campaigns — a sprinkle of expert strategy, some media magic, a pinch of insightful data, and a whole lot of Left-Brain Creativity. When you put it all together, client goals are not only met, but exceeded. 

Last year, we shared some goal-crushing results from recent client campaigns. And today, we’re doing it again! These campaigns saw increased clicks, decreased costs, and a whole lot more. Check out the results below.

Conversion-Oriented Campaigns

• After reconfiguring our optimization strategy, Ivy Tech's request for information (RFI) leads are up 42% YoY
• Across all job categories, our recruitment campaign for Goodwill of Central & Southern Indiana had a reduced cost per click (CPC) to apply of $4.81 (a 43% drop from the 2023 campaign). We saw 477% more clicks to apply.
• Across two separate campaigns, Visit Hendricks County (VHC) saw strong improvement in performance and cost efficiency. By taking display campaigns in-house, we saw a decrease of over $4 in their meeting and event space campaign and a 50% decrease in the fall campaign. The in-house tactics also generated more engagement with 4600% and 600% increases respectively.
• Elements Financial’s deposit quiz was a success with over 84,000 clicks on quiz ads and 2,000 quiz completions from the ads. Plus, over 800 people clicked to learn more about their results. We saw a 200% increase in clicks and a 280% increase in our CTR. 
• Blood Hound Underground is up YoY with a 50% increase in form submissions, totaling 8,430, and a 130% increase in clicks to call on the landing page, totaling 38,800. 
• For the Holiday World summer 2024 campaign, ticket purchases increased by 34% and vouchers increased by 1,018%, which, in turn, increased the number of names that HW can add to their CRM. They did all of this with 8% less spend in the market.
• For the Halloween campaign, the theme park saw purchases increase by 114%, the return on ad spend (ROAS) improve by 149% and CPC decrease by 20%. This was all due to focusing on new audiences, budget increases for specific tactics, and running PMAX.
• The Indiana Utility Regulatory Commission increased the number of clicks to contact Indiana 811 by 34% (32,949 clicks). Clicks to contact Indiana 811 attributed to our White Line-specific ads increased by over 2600% (going from 261 in 2023 to 6,872 in 2024).

While some campaigns are conversion-oriented, others are meant to inspire awareness or educate about the brand or its services. These campaigns can introduce people to a public safety topic, influence a niche audience, or direct them to a website, for example. See how we helped clients with awareness goals in 2024.

Education or Awareness-Oriented Campaigns 

• Our first awareness campaign for Goodwill Nurse-Family Partnership led to a monumental increase in activity on the program's landing page with over 134,000 sessions (49,269% increase from the previous year) and 124,000 new users (a 71,084% increase from the previous year). 
• TRIMEDX’s LinkedIn tactics produced 39% of the clicks reaching and influencing a very niche and targeted audience.
• FSSA’s See Beyond the Addiction campaign impressions saw a 189% increase YoY. This means more Hoosiers were reached with our audio and video ads in 2024 as these assets received 68.13 million views. Engagement increased with our ads by 20%. 
• The Goodwill jobs site saw a 159% increase in sessions, a 200% increase in total users, and a 129% increase in the click-to-apply rate.
• We are up more than 60,000 clicks for VHC’s awareness ads! We introduced Influencer and Google Display into the media mix, which added 11,000 clicks. YouTube was the main standout this year with a 2.16% CTR, bringing in over 52,000 clicks and 2.4 million impressions. 
• Holiday World’s summer 2024 campaign made a huge splash as the Williams Randall media team placed ads on pre-game and in-game spots for the NBCU Olympic Game coverage.
• We increased video exposure for IURC by 415% with views totaling 10.4 million!