Elements Financial has an impactful youth program designed to set children and teens up for long-term financial success. The challenge? Awareness of the program was low, and key details were difficult to find on the website. With Elements focused on increasing awareness and driving enrollment, Williams Randall partnered with them to create an engaging and informative landing page built specifically for parents.
The Process
We began by meeting with the Elements team to gain a deep understanding of the program — everything from account types and core benefits to the audiences they serve. Because these accounts span all ages, from birth through college, it was important to clearly organize the information so parents could quickly identify what was most relevant to their family.
Using those insights, we developed a strategy for a new landing page experience. We highlighted the key program benefits and outlined the product types with clear, easy-to-digest content designed to guide informed decision-making. In addition, we incorporated photography featuring children across a range of ages to reflect the full scope of the program and gave the page a playful feel with pops of color, textures, and fun, hand-drawn graphic elements.
The Result
In today’s busy world, parents don’t have time to dig for information. We created a scannable landing page that makes it easy to understand the options available and choose the account that best helps set their child up for financial success.
