You Can Become an Energy-Saving Machine

Comprehensive campaign encouraging residents to take advantage of IPL’s Power Tools, a program to help people save energy


People don’t always think of the power company as a way to help them save energy. But IPL’s Power Tools are designed to do just that. In fact, they can turn someone into an energy-saving machine, which is exactly what we decided to show. Through the eyes of the homeowner, the audience can see all the opportunities around the home where IPL can help lower both their bill and their carbon footprint. Forever blurring the line between human and energy-saving machine.


Our Responsibilities: Branding, Campaign Strategy, Concept Development, Content Strategy, Copywriting, Creative Services, Design, Email Design, Email HTML, Logo Development, Media Buying, Media Planning, Online Advertising Strategy, Radio Concept Development, Radio Production, Responsive Website Design, Strategy, TV Concept Development, TV Production, Website Architecture, Website Design

Client: Indianapolis Power & Light Co.

Industry: Public Utility