IPL Can Make You an Energy-Saving Machine

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Indianapolis Power & Light

Comprehensive Campaign Touting How Smart IPL’s Ways to Save Programs Are

IPL TV :30 - "Energy-Saving Machine"

People don’t always think of the power company as a way to help them save energy. But IPL’s Power Tools are designed to do just that. In fact, they can turn someone into an energy-saving machine, which is exactly what we decided to show. Through the eyes of the homeowner, customers can see all the opportunities around the home where IPL can help lower both their bill and their carbon footprint. Forever blurring the line between human and energy-saving machine.

Details

Services
Creative Strategy
Ad Campaign Concept & Development
Branding
Broadcast TV
Terrestrial Radio

Client
Indianapolis Power & Light

Industry
Public Utility

More Work

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Indianapolis Power & Light