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Indianapolis Power & Light

IPL Can Make You an Energy-Saving Machine

Comprehensive Campaign Touting How Smart IPL’s Ways to Save Programs Are
IPL TV :30 - "Energy-Saving Machine"

People don’t always think of the power company as a way to help them save energy. But IPL’s Power Tools are designed to do just that. In fact, they can turn someone into an energy-saving machine, which is exactly what we decided to show. Through the eyes of the homeowner, customers can see all the opportunities around the home where IPL can help lower both their bill and their carbon footprint. Forever blurring the line between human and energy-saving machine.


  • Services
  • Creative Strategy
  • Ad Campaign Concept & Development
  • Branding
  • Broadcast TV
  • Terrestrial Radio
  • Client
  • Indianapolis Power & Light
  • Industry
  • Public Utility

More Work

See All Work

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