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Indianapolis Power & Light

IPL: The Best Work is Smart Work

Comprehensive Campaign Touting How Smart IPL’s Ways to Save Programs Are
IPL TV :30 - "Energy-Saving Machine"

Indianapolis Power & Light has more than a portfolio of energy-saving programs called Ways to Save. They have some of the smartest thinking in the industry on that front. So we helped them develop a campaign to point out exactly that. TV, outdoor, radio, print and online all took advantage of what each medium does best to portray IPL’s programs, and the people who use them, as something beyond smart. Something more like…an adult prodigy.


  • Services
  • Creative Strategy
  • Ad Campaign Concept & Development
  • Branding
  • Broadcast TV
  • Terrestrial Radio
  • Client
  • Indianapolis Power & Light
  • Industry
  • Public Utility

More Work

See All Work

Holiday World & Splashin' Safari

Words Barely Do it Justice

See the Campaign

Elements Financial

Website Redesigned to be a “Digital Branch” Gets Results

See Case Study

Crew Carwash

Cleaning Up—Both Cars and Results

See Case Study

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