INDIANAPOLIS—Williams Randall announces the hire of Marci Wilz as an analytics specialist. She will work on the left side of Williams Randall’s promise of “left-brain creativity,” tracking results of advertising campaigns, A/B tests, websites and other mediums so that clients get the best value for their advertising investment. Prior to joining Williams Randall, Wilz was the women’s footwear merchandise planner for Finish Line, where she focused on building sales, margin and inventory strategies. This included evaluating marketing effectiveness so that brand partners could improve future sales. She also has experience as a merchandise business analyst for Target Corporation in Minneapolis. Wilz earned a bachelor of arts in apparel merchandising with a minor in business from Indiana University.