Here at Williams Randall, we know that successful campaigns are equal parts great strategy, great creative, and great data (to get even better results next time). That’s why we pride ourselves on our Left-Brain Creativity philosophy, which has helped our clients see results that make a real impact on their business goals.
In 2023, our client goals were not just met but exceeded! They saw increased conversions, reduced costs, and so much more. Get a peek into this impact by checking out some of our clients’ 2023 campaign results.
Conversion-Oriented Campaigns:
- In Moms Helpline's first year of advertising, Williams Randall increased inbound calls by more than 300%.
- Elements Financial saw a 6.8% increase in applications year-over-year due to media optimizations put in place.
- Our My Healthy Baby campaign told the stories of real moms in the program and increased leads by 81% from the previous year (which was already record-breaking).
- Using several new, effective tactics, we increased the return on ad spend (ROAS) of Holiday World & Splashin’ Safari’s season pass purchases by 51%.
- Blood Hound Underground had a 21% increase in landing page form submissions, year-over-year.
- We generated more group sale leads for Holiday World and spent 34% less per submission compared to the prior year.
- Goodwill of Central & Southern Indiana saw a 29% increase in applications for positions in nursing, education, retail, and commercial services, all brought in by Williams Randall campaigns.
- Williams Randall more than doubled the number of Ivy Tech applications influenced by our campaigns year-over-year – exceeding enrollment goals as a result.
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Animation helped Moms Helpline create staying power with audiences.
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Holiday World creative brought in big results in 2023.
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My Healthy Baby's testimonial videos told the stories of real Indiana moms.
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FSSA's See Beyond the Addiction campaign engaged Hoosiers with informative, life-changing content.
While some clients have a business objective to sell something or generate leads, other clients need help reaching education or awareness goals. These goals can include reaching an untapped audience, getting users to a company website, and educating and introducing people to a brand or message. We come alongside our clients to help them reach these important objectives as well. Here’s how we did…
Education or Awareness-Oriented Campaigns:
- Roughly 25% of ad visitors to Visit Hendricks County’s website engaged with the content on the site in some capacity – increasing their likelihood to consider visiting the destination.
- TRIMEDX saw the rate in which folks were clicking their ad increase by 108% compared to the previous year, increasing the likelihood of TRIMEDX becoming a part of their consideration set.
- FSSA's Know the Facts microsite saw an engagement rate of 31%, telling us visitors were interested in learning more about substance use disorder and using the resources available on the site.