Holiday World TV :30 - "Tour"

This awareness campaign for Holiday World & Splashin’ Safari—a theme park and water park in Santa Claus, Indiana—promotes the storied park's family-owned atmosphere alongside its world-class rides and amenities. To reflect the fun nature of the park, this TV commercial Williams Randall created was the centerpiece of a comprehensive marketing campaign. Billboards, online display advertising and a radio campaign were also developed by the agency.