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Holiday World & Splashin' Safari

Going Behind the Scenes at an Indiana Theme Park

Just How Do They Come Up With All Those Great Ideas?
Holiday World TV :30 - "Tour"

This awareness campaign for Holiday World & Splashin’ Safari—a theme park and water park in Santa Claus, Indiana—promotes the storied park's family-owned atmosphere alongside its world-class rides and amenities. To reflect the fun nature of the park, this TV commercial Williams Randall created was the centerpiece of a comprehensive marketing campaign. Billboards, online display advertising and a radio campaign were also developed by the agency.


  • Services
  • Ad Campaign Concept & Development
  • Broadcast TV
  • Integrated Media Planning
  • Traditional & Digital Media Placement
  • Broadcast
  • Client
  • Holiday World & Splashin' Safari
  • Industry
  • Entertainment

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