The Thin Line Between 'Safe' and 'Dangerous'

Comprehensive campaign shows IPL stops at nothing when it comes to ensuring safety


When IPL wanted to highlight their efforts in customer and employee safety, it dawned on us that the difference between safe and dangerous could take just about any form. Which was perfect, because IPL takes just about every path to help keep people safer. So we set out to portray some of the extreme situations where these employees find themselves in a style as dramatic as the situations themselves.

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Our Responsibilities: Branding, Campaign Strategy, Concept Development, Copywriting, Creative Services, Media Buying, Media Planning, Radio Concept Development, Radio Production, Strategy, TV Concept Development, TV Production, User Experience Design

Client: Indianapolis Power & Light Co.

Industry: Public Utility