Some people are switchers. Everything from trading lunches at school to constantly switching out throw pillows on the sofa. It was the perfect insight, given that we were talking to people with an opportunity to switch health insurance plans to MDWise. So we turned to Rita, a lifelong switcher, to convince consumers that MDWise was the right choice. It turned out to be one thing Rita had no trouble sticking with. And the campaign turned out to be a huge success with MDWise receiving the second-highest number of members in the market switching to them.
MDwise received the second-highest number of members switching to their Healthy Indiana Plan.
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