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NCAA

What's Louder—a Shout or a Whisper?

Our National TV Spot Had Something to Say on that Topic

The NCAA wanted to expose a national audience to its top-tier sponsors as a way of both thanking them and tying their brands to the good they were doing. We developed a message that pierced the volume and excitement of NCAA broadcasts with near silence.

The campaign was a huge success, with contest entries far exceeding client projections and expectations.

After following the call-to-action to an NCAA landing page, visitors were encouraged to complete a contest entry form that gave them a chance at winning a series of monthly giveaways—and a shot at the grand prize: seats at any NCAA championship.

The campaign was a huge success, with contest entries far exceeding client projections and expectations.

And, yes. That’s Tom Selleck breathing life into the narration.

Details

  • Services
  • Creative Strategy
  • Broadcast TV
  • Client
  • NCAA
  • Industry
  • Sports

More Work

See All Work

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