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Ivy Tech Community College

What Makes a Community, a Community?

As we move through our world, we encounter people from all walks of life. Their lives intertwine with ours in a thousand ways, and the resulting fabric is called a community. At its best, a community is the sum of what’s best in us. Big events and little moments. Ballgames and weddings. Parades and memoriams. Years of unscripted experiences that bond us and propel us forward.

This spot focuses on that very important word in Ivy Tech’s name: community. In an editorial and authentic way, it tells a unique story of community through the lens of Ivy Tech. Still photography and music depict moments from everyday Hoosier life, ultimately revealing the quiet but profound impact Ivy Tech has had on Indiana lives and communities since 1962.

Ivy Tech’s VP of Marketing and Communications has said: “Ivy Tech isn’t simply a collection of campuses. It’s part of the fabric of Indiana.”

People in towns of all sizes are living the life they imagine, in a community they love, with people they love. Their neighbors—Ivy Tech’s students and alumni—succeeding together.

Ivy Tech’s graduates are building businesses, caring for patients, teaching children, manufacturing products, leading nonprofits, and strengthening communities in every corner of the state.

And, the campaign showcases career pathways while elevating the role community colleges play in creating opportunity and fueling local economies.

Details

  • Services
  • Ad Campaign Concept & Development
  • Broadcast TV
  • Online Video
  • Outdoor
  • Social Media
  • Outdoor
  • Video Streaming
  • Campaign Performance Tracking
  • Client
  • Ivy Tech Community College
  • Industry
  • Higher Education

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