Brand Launch for an Important Program
As a pregnant woman’s baby bump grows, so does her list of questions. She can read books. She can get advice from friends and family. She can do online searches. But how can she know what’s really best for her and her baby? Thanks to My Healthy Baby, a program of the Indiana Department of Health, she can now get connected to free support right in her own community.
Williams Randall was brought in at the beginning to name the life-changing program and help get the word out to families in the 22 counties where the program launched in late 2020. Indiana’s high infant-mortality rate made it clear: this assignment carried considerably more weight than most ordinary ad campaigns.