What's Louder—a Shout or a Whisper?

TV spot for a national audience


The NCAA wanted to expose national TV audiences to its top-tier sponsors as a way of both thanking them and tying their brands to the good they were doing. We developed a message that pierced the volume and excitement of NCAA broadcasts with near silence.

After following the call-to-action to an NCAA landing page, visitors were encouraged to complete a contest entry form that gave them a chance at winning a series of monthly giveaways—and a shot at the grand prize: seats at any NCAA championship.

The campaign was a huge success, with traffic to the landing page, as well as contest entries, far exceeding client projections and expectations.

And, yes. That’s Tom Selleck breathing life into the narration.


Our Responsibilities: Concept Development, Copywriting, Creative Services, Design, Strategy, TV Concept Development, TV Production

Client: NCAA

Industry: Sports