Words Barely Do It Justice

2018 Awareness Campaign for Holiday World & Splashin’ Safari


It can be hard to describe how fun a day at Holiday World & Splashin’ Safari is. So we let the sounds of the park do the talking. As for whether it worked, we’ll let the numbers do the talking. The share of online ticket purchases that our campaign influenced went up 28% from last year to this year. When it comes to results like that, words barely do them justice.


Our Responsibilities: Analytics, Branding, Campaign Strategy, Concept Development, Copywriting, Creative Services, Design, Lead Generation, Media Buying, Media Planning, Online Advertising Strategy, Radio Concept Development, Strategy, TV Concept Development, TV Production

Client: Holiday World & Splashin' Safari

Industry: Entertainment