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January 13, 2020

LovIN’ Fall & Great Results

Plenty to Love about Visit Indiana’s Fall Campaign
Visitors to the microsite can see all kinds of ways to be LovIN' Fall!

When you’re out and about sipping cider, hiking colorful trails and hitting the festivals, you’re LovIN’ Fall! And that was the gist of Visit Indiana’s most recent fall campaign. Partnering with seven destinations across the state, Visit Indiana placed online ads in some of the most popular and relevant spaces to invite viewers to learn more about the great things to do in Indiana. When they came to the fall microsite, viewers were greeted by fun fall animations, followed by details on the destination they were interested in, a quiz to help them decide where to go, and beautiful visitor-submitted photography.

Check out one path through the online quiz.

And while our #1 goal with Visit Indiana is always to get people exploring our home state, we also love to surpass numbers goals, too. And boy, did we. Traffic from the fall ads yielded 5x more interactions than the previous year’s campaign. At the same time, this year’s campaign was way more efficient in terms of clicks per dollars invested. LovIN’ Fall, indeed. ❤️

Online ads promoted the guide, partners and the quiz.

Details

  • Services
  • Strategic Planning
  • Creative Strategy
  • Project Management
  • Budgeting
  • Ad Campaign Concept & Development
  • Online Display / Banner Ads
  • Email
  • Landing Pages
  • Integrated Media Planning
  • Buying Search Engine Marketing / Pay Per Click
  • Social Media
  • Information Architecture
  • Responsive Design
  • Content Strategy
  • Content Development
  • Hosting
  • Mobile Design
  • Campaign Performance Tracking
  • Custom Analytics Reports
  • Website Analytics
  • Conversion Optimization
  • Client
  • Visit Indiana
  • Industry
  • Tourism

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