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LovIN’ Fall & Great Results

Plenty to Love about Visit Indiana’s Fall Campaign

When you’re out and about sipping cider, hiking colorful trails and hitting the festivals, you’re LovIN’ Fall! And that was the gist of Visit Indiana’s most recent fall campaign. Partnering with seven destinations across the state, Visit Indiana placed online ads in some of the most popular and relevant spaces to invite viewers to learn more about the great things to do in Indiana. When they came to the fall microsite, viewers were greeted by fun fall animations, followed by details on the destination they were interested in, a quiz to help them decide where to go, and beautiful visitor-submitted photography.

Check out one path through the online quiz.

And while our #1 goal with Visit Indiana is always to get people exploring our home state, we also love to surpass numbers goals, too. And boy, did we. Traffic from the fall ads yielded 5x more interactions than the previous year’s campaign. At the same time, this year’s campaign was way more efficient in terms of clicks per dollars invested. LovIN’ Fall, indeed. ❤️

Online ads promoted the guide, partners and the quiz.


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