INDIANAPOLIS—Each November, Indiana residents who qualify for state-assisted health coverage have a six-week opportunity to choose a new provider of the Healthy Indiana Plan (HIP). They can also take this time to not do anything at all and stay with their current provider. Our client, MDwise, asked us to create a campaign that would remind current members what a good choice they’ve made and for others to see why they should choose MDwise.
The hook? Members earn rewards and get discounts in addition to getting great health coverage.
Make Them Smile
With the use of social media-esque stickers, we brought to life the items and services people can earn and receive with their enrollment in HIP through MDwise. They can earn gift cards to use for things like gym memberships or groceries, while getting discounts on auto repairs, movie tickets and more. The ads also make sure to make moms feel good about all they do for their families.
Remind Them of the Well Days
A second TV commercial is geared toward an audience that isn’t necessarily moms. This one illustrates how people have way more well days than sick days, and MDwise is there for them on those days through rewards and discounts.