INDIANAPOLIS—Williams Randall congratulates its client, The Children’s Museum of Indianapolis, for a very successful 2016. The world’s largest children’s museum experienced its second-highest yearly attendance record, passed only by 2009 when a special exhibit on King Tut was on display. Attendance in 2016 was nearly 1.27 million visitors. Additionally, the museum sold a record number of household memberships. The popularity of field trips also grew, with a record number of member schools in 2016.
Williams Randall helps The Children’s Museum of Indianapolis reach potential visitors through online advertising. This includes detailed media strategy to ensure proper placement in the market as well as extensive analytics to measure and adapt the plan for maximum effectiveness.