Thank you for subscribing.

We’re keeping our eyes and ears open for more interesting tidbits to pass along to you. Plan to hear from us once a quarter. Thanks again.

AAA Hoosier Motor Club

Case Study: Determining Which Attracts more Attention: Offer or No Offer?

Award-Winning Strategy Had Surprising Results
“Offer” Vs. “No Offer” Landing Page Test 
The best way to get results was to test multiple combinations of online ads and landing pages and go with the version that yielded the most conversions.

TESTING

Not including a contest offer was the clear winner, which had a 74% higher conversion rate than a landing page with an offer.

RESULTS

More Work

See All Work

Visit Indiana

Honoring an Indiana Legend

See the Website

Indianapolis Power & Light

The Thin Line Between 'Safe' and 'Dangerous'

See the Campaign

Visit Indiana

Outbound Clicks Make for Inbound Travelers

See the Campaign

Want to see what we’re up to?

Sign up for our quarterly newsletter.