The AAA Hoosier Motor Club territory covers a large portion of the Midwest, mainly 50 counties in Indiana. They wanted to attract online traffic to their travel agents and travel planning services. Our team developed a comprehensive strategy that included search engine marketing (SEM) advertisements and contextual display advertisements (banner ads) that all drove visitors to a landing page.
Our ad campaign targeted a very carefully selected online target audience, including a geographic region that overlapped with the AAA Hoosier Motor Club’s territory, and those individuals more likely to plan expensive, complicated trips best suited to travel planning assistance. WhichTestWon.com selected this test case as a 2014 B2C PPC Landing Page Silver Ribbon Winner! (As of March 2014, this winning case study is only available on the WhichTestWon.com website to premium members.)