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AAA Hoosier Motor Club

Case Study: Determining Which Attracts More Attention: Offer or No Offer?

Award-Winning Strategy Had Surprising Results
“Offer” Vs. “No Offer” Landing Page Test 
The best way to get results was to test multiple combinations of online ads and landing pages and go with the version that yielded the most conversions.


Not including a contest offer was the clear winner, which had a 74% higher conversion rate than a landing page with an offer.


More Work

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University of Indianapolis

An Integrated Media Plan that Delivered A+ Results

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Indiana Family and Social Services Administration

Want to Defeat Addiction? Start by Tackling Its Stigma

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The Indiana Utility Regulatory Commission

Pirates, Puppies and Paleontologists: Taking Dig Safety to New Depths

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