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AAA Hoosier Motor Club

Case Study: Determining Which Attracts More Attention: Offer or No Offer?

Award-Winning Strategy Had Surprising Results
“Offer” Vs. “No Offer” Landing Page Test 
The best way to get results was to test multiple combinations of online ads and landing pages and go with the version that yielded the most conversions.


Not including a contest offer was the clear winner, which had a 74% higher conversion rate than a landing page with an offer.


More Work

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University of Indianapolis

An Integrated Media Plan that Delivered A+ Results

Read the Case Study

Ivy Tech Community College

Evolving a Website and a Brand

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Moms Helpline

Animating a Brand: Moms Helpline

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