Prior to engaging with us, University of Indianapolis placed traditional media through various vendors, but they didn't have a way to measure what was working and what wasn't. That's when they selected us to develop a targeted, measurable digital campaign that would allow them to directly track conversion and influence enrollment. At the beginning of the engagement, Williams Randall sat down with marketing stakeholders at the university to establish campaign and overall goals, plus metrics that would be used to measure success. During this meeting, they challenged us with a lofty goal for the number of incoming first years they expected us to deliver—an enrollment number far beyond anything the university had seen before. Challenge accepted.